The last yard is the final leg of a delivery journey and can be a competitive advantage for companies that have learned how to manage it effectively. Traditionally, the last-yard operation has been seen as an overhead to minimize, but some customers are willing to pay more for convenience. Convenience can improve customer satisfaction and drive sales growth. Customers who receive products at their doorstep are seven times more likely to order again than customers who receive products at a PO Box or parcel locker.
The last yard is the final leg of a home delivery journey.
The last Yard has been used in the logistics and supply chain industry for years. As you can guess from its name, it represents the final leg of an end-to-end home delivery journey. This final stage can be difficult for retailers as it requires careful alignment between your company's local network and your third-party providers. It's also typically one of the most expensive parts of your operation (because you're paying for all those extra miles).
The last yard is where most delivery exceptions occur.
If you don't deliver to the right place, your customers will have to wait longer and may not be able to receive their packages.
On-time delivery, but late notice can also impact customer satisfaction and delivery reliability. As mentioned, customers expect on-time deliveries, but they also appreciate being notified if there's a problem with the delivery of their package.
In this final phase of online shopping, customers have the opportunity to interact with your brand:
Want them to feel like their experience was worth the wait? Or do you want them to be frustrated after waiting outside their house for hours?
The last yard is where most delivery failures occur.
Delivery failures are the most common reason why customers complain and leave negative reviews. They can also result in a customer not receiving their products or receiving them late.
The last yard is where these exceptions occur: when there is no inventory in the warehouse; if you cannot find your driver; When a truck breaks down on the road, many things can happen during the delivery of the
that cause delays or lost packages.
Several last-yard challenges can arise resulting in an exception.
The last mile is a complex process. And not only does it bring its unique challenges, but it also offers transportation companies the opportunity to differentiate themselves from their competitors and win more business from retailers.
To be successful in the last mile, you need a solid understanding of your customer base and the needs of those customers. You need to consider:
The type of products to be shipped; The size and weight of those products; Where they are going; and What time of year (holidays).
The last mile has traditionally been seen as a cost to be minimized, but some customers are willing to do so and pay more for comfort.
The last mile has traditionally been viewed as a cost that needs to be minimized, but some customers are willing to pay more for convenience.
Convenience can improve customer satisfaction and drive revenue growth. Customers want you to take responsibility for their products until you deliver them, which requires a different approach than the traditional "just-in-time" logistics model (where products are transported from supplier to end user without warehousing them to have to). ). The last mile is where most delivery disruptions occur and where customers get their first impression of your brand. If something goes wrong at this stage, companies often find it difficult or impossible to recover from the reputational damage caused by late, missing, or damaged shipments.
Convenience can improve customer satisfaction and drive sales growth.
Convenience can improve customer satisfaction and drive sales growth. Customers who receive products at their doorstep are seven times more likely to reorder than customers who receive products at a PO Box or parcel locker. So if you don't deliver to private individuals yet, consider the advantages:
Guaranteed delivery time
Reduced risk of theft or damage during transport
Better Customer Experience (You can communicate directly with customers about your deliveries)
Customers who receive products at their doorstep are seven times more likely to reorder than those who receive products at B PO Box or a parcel box.
In addition to convenience, having products delivered to the customer's door has other benefits.
For example, customers who receive products at their doorstep are seven times more likely to reorder than customers who receive products at a PO Box or parcel locker.
Customers want you to be in charge take ownership of their products until they personally deliver them.
Customers want you to take responsibility for their products until they deliver them. This means that customers expect the following from you:
Track the package
Let them take control by letting
know when the package will arrive.
Let them change the delivery address if necessary.
Offer customers a way to contact you if there is a problem with the order or delivery, e.g. if they need more information about each step
Ultimately, customers want a way to track where their packages are en route, so it makes sense that even last-minute deliveries like ours offer this service.
Look at your last-mile operation as a source of competitive advantage and an opportunity to increase revenue instead of just another cost center.
The last mile is where most things happen regarding delivery exceptions. So don't think of your front yard operation as just another cost center, but as a source of competitive advantage and an opportunity to increase sales
At first glance, this may seem counterintuitive: if you're spending money on customer service and convenience features, to build a loyal customer base, and then charging them more for those services, couldn't that hurt your profit?
Not necessarily. As long as customers are willing to pay more for convenience (which they often are), higher costs can translate to higher profits over time.
Know more about Best Last Mile Delivery Software
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